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Learn the successful strategies behind hedge fund investing

Hedge funds and hedge fund trading strategies have long been popular in the financial community because of their flexibility, aggressiveness, and creativity. Trade Like a Hedge Fund capitalizes on this phenomenon and builds on it by bringing fresh and practical ideas to the trading table. This book shares 20 uncorrelated trading strategies and techniques that will enable readers to trade and invest like never before. With detailed examples and up-to-the-minute trading advice, Trade Like a Hedge Fund is a unique book that will help readers increase the value of their portfolios, while decreasing risk.

James Altucher (New York, NY) is a partner at Subway Capital, a hedge fund focused on special arbitrage situations, and short-term statistically based strategies. Previously, he was a partner with technology venture capital firm 212 Ventures and was CEO and founder of Vaultus, a wireless and software company.

• Sales Rank: #209479 in Books
• Published on: 2004-03-08
• Original language: English
• Number of items: 1
• Dimensions: 9.07" h x .96" w x 6.32" l, .93 pounds
• Binding: Hardcover
• 224 pages

Review
""Trade Like a Hedge Fund" is to investing what Julia Child's The Art of French Cooking is to cuisine." -- Donald Luskin, SmartMoney.com, March 2004

"Should you have this in your library? Most definitely, it...maps out exactly how to turn theory into profits." -- Gary B. Smith, TheStreet.com

From the Inside Flap
High-performing and highly leveraged, hedge funds are among today’s most talked-about subjects in the world of investing. But it’s not the hedge fund managers doing the talking. These secretive financial pros, while relentlessly pursuing every possible angle to provide their clients with far-better-than-average returns, are just as relentless in revealing as little as possible about the techniques they use to achieve those returns.

Trade Like a Hedge Fund changes all that. Written by hedge fund manager James Altucher, this technique-heavy introduction to the day-in, day-out world of hedge fund trading explores twenty trading systems, strategies, and techniques that active traders can use to uncover hidden pockets of inefficiency in any market. Altucher is well known to hedge fund managers and other market professionals for his regular contributions to TheStreet.com, and he wastes no time in getting right to the bread-and-butter trading strategies that form the foundation of today’s well-documented hedge fund successes.

Learn the tips and techniques that allow fund managers and frontline traders to:

• Identify stocks that are gapping up or down, then trade those with the greatest short-term likelihood of filling that gap
• Intraday trade the NYSE tick indicator–perhaps the purest indicator of investor sentiment at any given second
• Provide impressive short-term trading profits using an innovative Bollinger Band—based trading system
• Buy a portfolio of less-than-five-dollar stocks–and average over 100 percent annual return
• Follow the low-profile movements of fixed-income investors for valuable clues to equity market direction
• Profit from playing stocks on the verge of being deleted–not added, but deleted–from major indices
• Profit from trading against common market fallacies that continually win praise even as they are continually proven wrong

Despite evidence to the contrary, hedge fund managers and traders are not magicians. But they are distinctive and savvy traders who–as opposed to staid, rules-driven mutual fund or portfolio managers–enjoy the freedom to employ virtually any strategy in search of trading profits for their high-wealth clients. Let Trade Like a Hedge Fund give you a rare first-person look inside the world of the hedge fund manager, and introduce you to numerous hedge-fund techniques and tactics that you can seamlessly–and profitably–integrate into your own trading program.

From the Back Cover
Praise for Trade Like a Hedge Fund

"If you want factual advice based on real research, this is a must-read."
–Larry Williams, author, The Right Stock at the Right Time

"Altucher, a successful money manager, reveals his most profitable stock trading strategies and how to use them, despite strong protests from his partners and clients. Never look a gift horse in the mouth. Grab them ASAP!"
–Yale Hirsch, founder of Stock Trader’s Almanac and editor of thirty-seven annual editions

"I can’t believe that James Altucher has written this book! He’s given away dozens of ways I know to make money. I am glad I’m not in the game anymore. He could ruin it."
–James J. Cramer, founder and markets commentator of TheStreet.com, and cohost of CNBC’s Kudlow & Cramer

Most helpful customer reviews

1 of 1 people found the following review helpful.
There is no bankruptcy bounce. In chapter 3 of ...
By Patient Researcher
There is no bankruptcy bounce. In chapter 3 of his book, James gives a half dozen cases where a stock did bounce after declaring bankruptcy, but generally speaking this does not seem to be the case. A more recent survey of O&G bankruptcies found that almost all headed down from the first open following bankruptcy news. Detail here: [...]

10 of 11 people found the following review helpful.
Read, Learn, and Something to Think About...
By Atherton Reader
The author reveals several strategies for hedge funds or private investors to think about, but he wouldn't be revealing these ideas if the opportunities continued to exist today. Nevertheless, its helpful to understand the types of strategies that are considered by top investors like him and a glimpse into competitive business of hedge funds. Variations of the investment themes may lead one to new ideas or down the right path. I happened to follow up on his useful commments on wealth-lab.com and used it to back test data.

His writing style is clear and not arrogant. Similar to Jim Cramer in style, his primary focus is trading profits -- not math, academics, or philosophical issues. Easy to read and hard to put down.

Similar to the Market Wizards by Jack D. Schwager, the author is writing about his own trading experiences (and not others interviewed by J. Schwager) and reveals the dynamics and challenges of making money as a fund manager.

26 of 27 people found the following review helpful.
Completely useless & unprofitable strategies
By Michael
The strategies in this book are so pathetic it's laughable. After taking hours of my time to program them into my computer and backtest them, I now feel I know more about trading than the author. I have not found one strategy that works. Now don't get me wrong, I didn't expect to buy a book with profitable strategies, but I did expect some rigor in the test results and some useful ideas that I could use.

Many of these strategies will give you a trade once a month and he backtests them for 4 years. Some strategies you will get only 50 trades in the 4 years. Some of them were profitable from 1999-2003 but then stopped working. And some of them I just can't get anywhere close to his results. Don't forget the drawdowns, because he doesn't use stops so the drawdowns are huge. And if you try to add a stop then it is even worse.

For example, his simple bollinger strategy: buy when the low touches the lower BB with 20 day period and 2 stddev and then sell when it reaches the MA. This is so simple I was sure that I didn't mess up the programming.

Results:

His: 72% winning trades
Mine: 65%

His: 7% avg profit, -12% avg loss
Mine: total profits / total losses = 1.01

Mine: ROI is 0%

This strategy barely breaks even. Which is not surprising since it's way too simple. The others are just as bad. My favorite is buying a stock that just declared bankruptcy. This wonderful technique has only 6 trades! The author doesn't know anything about statistics and I can't believe he knows anything about trading either.

Don't waste your money on this book.

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Mead (honey wine) is the new buzz among beverage hobbyists as more and more consumers start to make their own. This up-to-date title tells the novice how to begin and the experienced brewer or winemaker how to succeed in this newest of the beverage arts.

• Sales Rank: #32534 in Books
• Brand: Brewmaster
• Published on: 2003-06-09
• Original language: English
• Number of items: 1
• Dimensions: 10.09" h x .65" w x 7.10" l, .97 pounds
• Binding: Paperback
• 216 pages

Review
"...hands down the best mead how-to book... If you make mead... you *need* this book... " -- Vicki Rowe, Webmistress and meadmaker, www.gotmead.com, July 15, 2003

From the Author
My goal in writing this book is to begin bringing to meadmakers the breadth and depth of knowledge and resources that are available to beer brewers and winemakers. I sought to cover the many aspects of meadmaking in a comprehensive but easy-to-read fashion, and to provide readers with an understanding of the role quality ingredients play in creating a really pleasing mead.

This complex, diverse and romantic drink deserves more attention than it has received in print. It can range from bone dry to profoundly sweet, and can be crafted to complement any type of food. If I spread some of my enthusiasm for mead, and for this simple, fun and remarkably rewarding hobby, then I will have succeeded at my task.

About the Author
Ken Schramm has been a meadmaker and amateur brewer since 1988. He has served on the Board of Advisors of the American Homebrewers Association and is the founding Competition Director of America's oldest mead competition, the Mazer Cup. He is an avid home orchardist, cultivating more than 100 varieties of fruit at his home in Troy, Michigan. He is also a dedicated fly tyer and fisherman.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A well rounded, up-to-date guide to Mead-Making
By Digiphreak
Ken Schramm presents a clear, logical guide to the art and science of mead-making, presenting traditional methodology and more recently developed techniques (such as no-boil or low temp processing) in a nice balance. While there is an introduction to the history of mead, it is not a long, drawn-out affair as in many texts, focusing more on considerations that prompted the advancement of technique. Since you are reading this book with an eye towards creating your own mead, this will probably be more useful to you than an obtuse history lesson.

Coming more from a winemaking background, Ken's discussion on the use of sulphites in mead was the most helpful item to me personally- with friends and family members sensitive to sulphites, it hadn't occurred to me that the inherent properties of honey could be used to minimize or even eliminate their use under certain circumstances. For me, this alone was worth the price of admission.

Also included is a fairly extensive guide to the additions of fruits and spices, with good advice on creating and blending your own creations, and some good "baseline" recipes to get you going, as well as a good discussion on sanitation practices.

3 of 3 people found the following review helpful.
Dated, not "compleat," but I'm still glad I purchased it
By A. Wickman
This book is *not* "compleat," and the main reason for that is that it's dated. It was published in 2003.

As a somewhat-experienced homebrewer, but who had never made a batch of mead, I purchased this book to learn about the craft. If you're already a homebrewer, then you'll find an awful lot in this book that you already know. I've never made wine before, but I suspect that the same comment would apply for an experienced home winemaker.

As I was almost ready to make my first batch, and I had some unanswered questions, I started to Google things and found references to things that are not mentioned in the book at all. A couple of notable items are degassing of the must and staggered nutrient additions, which are practices that arose after the book was published. In addition to those omissions (at no fault of the author, who is indeed a recognized expert on the subject of mead), I also found the book a to be little thin on certain technical details, like pitching rates, optimum fermentation temperatures and the like.

I still don't view the book as being money wasted and I'm glad that I got it, but I must caution the buyer that it is somewhat dated and is not "compleat." You'll still need to go online to various discussion boards and/or get guidance from experienced friends. And you'll find a lot in here that you already know if you're an experienced homebrewer.

3 of 3 people found the following review helpful.
Read it. Then read it again. Then memorize it.
By John
There's not much to be said about this text that hasn't already been said by experienced and newbie mazers alike, but let me say it again in case any of you missed it: Schramm knows what he's about, and you need to read this book if you want to get into making mead. To put it mildly, I went from never having brewed anything to making award winning meads and setting up hives in my back yard within a couple of years. OK, so I'm obsessive. But that obsessive drive feeds on information, and there's no better starting point than the Compleat Meadmaker.

You don't necessarily HAVE to buy this book before you kill a bottle of Carlo Rossi and start your first batch of JAOM in a closet, but you should. Short of a meadmaking buddy who knows the ropes (or access to r/mead, who will also tell you to buy this book), this book is the best source of information you can get your hands on.

Now, I don't share Ken's thing for sour cherries, but I'll tell you this: that braggot recipe, the Don't Cry for Me, Spargentina? Yeah. That's a good recipe. And by good I mean two cases of it made me the most popular and least remembered person at every event I brought it to. Get brewing, learn, and drink like a viking!

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BOOKS

• Published on: 2007
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
• Binding: Paperback

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[X290.Ebook] PDF Ebook Who Was King Tut?, by Roberta Edwards

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Ever since Howard Carter uncovered King Tutankhamun’s tomb in 1922, the young pharaoh has become a symbol of the wealth and mystery of ancient Egypt. Now, a two-and-a-half-year-long museum exhibit of Tut’s treasures is touring major cities in the U.S., drawing record crowds. This Who Was . . . ? is complete with 100 black-andwhite illustrations and explains the life and times of this ancient Egyptian ruler, covering the story of the tomb’s discovery, as well as myths and so-called mummy curses.

• Sales Rank: #13042 in Books
• Brand: Grosset & Dunlap
• Model: 1630073
• Published on: 2006-03-02
• Released on: 2006-03-02
• Original language: English
• Number of items: 1
• Dimensions: 7.64" h x .26" w x 5.28" l, .26 pounds
• Binding: Paperback
• 112 pages

About the Author
Roberta Edwards lives in New York, New York. Ken Call lives in Northbrook, Illinois.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Lorraine Lowe
I bought for my granddaughter she is 8 loves Egyptian mythology. It's a birthday gift.

0 of 0 people found the following review helpful.
Five Stars
By Patty Rosebourgh
great FOR ALL CHILDREN

11 of 12 people found the following review helpful.
King Tut
By A Customer
This book is a very interesting story.I would recommend it for 3rd grade and above.The only thing I did not like about it was it did not have a lot of information on king tut.It mostly just had info on Egypt.Other than that I think it was a wonderful book with great vocabulary. The author really described things very well and made me feel like I was there.I loved the pictures with great detail . If you were doing a history report on king Tut or Egypt this book would come in handy.Thank you for reading my review and I hope you decide to read this book.

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For undergraduate and graduate courses in AIS

 

The market-leading text with the most comprehensive, flexible coverage of AIS available.

 

This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all of the most recent developments in AIS and to show AIS has changed the roles of an accountant.

Teaching and Learning Experience

This texts presents a better teaching and learning experience—for you and your students. Here's how:

• Students see the concepts in action
• Up-to-date information covers critical topics
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• Sales Rank: #74457 in Books
• Published on: 2014-01-19
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.10" w x 8.80" l, 3.45 pounds
• Binding: Hardcover
• 744 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
UM.... If you have to use this text find a new accounting program.
By geoff
This book is poorly written out-dated and irrelevant to accounting. There are 65 misspellings 52 grammar errors in this text. Much of the information on technology is from the early 80's. The terminology includes things like floppy disk and has a picture of a 5.25 disk. It talks about other legacy systems like tape drives as though they were the new modern systems. I learned more returning this rental to Amazon then from the pages of the text.

21 of 23 people found the following review helpful.
Needs Updating in Acctg Processes
By Joyce
For a book on Information Systems, I would have expected the examples on accounting functions to be more up-to-date with current business practices rather than the archaic processes that were included.
Unfortunately, my instructor taught "by the book" and I was forced to relearn all the old ways of doing things such as forgoing using a lockbox for receiving cash and having two people in the mail room open the checks and manually write a deposit slip. Who has time for that?
Have the authors of this book not heard of process improvement, automation, Six Sigma? Trust me, the companies out there certainly have and that's what employees' success is judged against.
Teaching college students who have never worked in an Accounting Dept a process that hasn't been used in years is doing them a disservice. The Universities should expect current version textbooks to actually be updated with current business practices and then teach current business practices. Challenge themselves to actually produce graduates who won't feel behind the curve when they're out looking for a job up against those who have work experience. Put them ahead of the curve by teaching them Best Practice for their field. What a concept. It starts with truly up-to-date textbooks.

0 of 0 people found the following review helpful.
OK book for learning AIS
By Kari D
I purchased this book for an AIS course. It is an okay book - there is a LOT of vocabulary, and can sometimes feel like information overload. Also, the graphics might be helpful for visual learners, but I wish it broke them down a bit better for verbal learners. I think this may just be the nature of the subject.

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[Y617.Ebook] Ebook Free Crones Don't Whine: Concentrated Wisdom for Juicy Women, by Jean Shinoda Bolen

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In her latest book, Crones Don't Whine, Jean Shinoda Bolen's playful sense of humour and keen insight combine to offer women thirteen qualities to cultivate. Engage in these small practises and you're bound to be a happier person, who's doing her bit to make the world just a little better. Here are thirteen brief essays to turn to again and again, in bad times and good, alone and with others.

• Sales Rank: #362908 in Books
• Brand: Conari Press
• Published on: 2003-09-01
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 5.00" w x .50" l, .50 pounds
• Binding: Hardcover
• 116 pages

Features

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From Publishers Weekly
Bolen, a psychiatrist and professor at the University of California Medical School, believes that women need to stand up for their rights, wants and desires and can't afford to be complainers or whiners. Explains Bolen, the author of The Millionth Circle and Goddesses in Older Women, "To be involved and engaged in life is a juicy proposition. Every juicy crone taps into a wellspring or a deep aquifer of meaning in her psyche." They are, according to Bolen, smart, compassionate, courageous and humorous. In these brief essays, she offers commonsense wisdom, calling on women to empower themselves, but also to fight against any emotional demons or problems they have. For example, in discussing women who have been abused or otherwise have some secret from their past that they're ashamed of, she writes, "At some point in their lives, most remember fearing that this truth would become known. Crones, however, also recall when and with whom they broke this taboo of silence as the beginning of feeling whole. To speak the truth is to be able to say, this is who I am." Fans of Bolen's quirky, spiritual tone will find these words comforting. However, much of the text discusses why women need to be juicy crones without offering much practical advice to improve one's life.
Copyright 2003 Reed Business Information, Inc.

Review
Bolen, a psychiatrist and professor at the University of California Medical School, believes that women need to stand up for their rights, wants and desires and can't afford to be complainers or whiners. Explains Bolen, the author of The Millionth Circle and Goddesses in Older Women, "To be involved and engaged in life is a juicy proposition. Every juicy crone taps into a wellspring or a deep aquifer of meaning in her psyche." They are, according to Bolen, smart, compassionate, courageous and humorous. In these brief essays, she offers commonsense wisdom, calling on women to empower themselves, but also to fight against any emotional demons or problems they have. For example, in discussing women who have been abused or otherwise have some secret from their past that they're ashamed of, she writes, "At some point in their lives, most remember fearing that this truth would become known. Crones, however, also recall when and with whom they broke this taboo of silence as the beginning of feeling whole. To speak the truth is to be able to say, this is who I am." Fans of Bolen's quirky, spiritual tone will find these words comforting. However, much of the text discusses why women need to be juicy crones without offering much practical advice to improve one's life. -Publisher's Weekly, Copyright 2003 Reed Business Information, Inc.

About the Author
Jean Shinoda Bolen, M.D. is a psychiatrist, Jungian analyst in private practice, Clinical Professor of Psychiatry at the University of California Medical Center, and an internationally known lecturer. She is the author of many books including Crones Don?t Whine and The Millionth Circle, which was published in 1999 and spawned a whole new way for women to become activists from their local circle.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Proud to be a Crone: Now that I know what one is...
By Scarpenter
There IS a book for the phase of life and the important things that change with it for women middle aged or older. And this one does not harp on the stuff we all know: the losses. This points out the GAINS!!! And they are many. It didn't take a bit of twinkle out of my eye to see that someone had written it out since she has more juicy and wonderfully wise pieces of information than I have. It's short, hard bound, easy to read, but I still had to slow down because what is said is often simple and profound at the same time. Worth the money.

3 of 3 people found the following review helpful.
What plastic surgery can't give us---renewal and meaning
By perla
Yeah, sure the cosmetics industry and plastic surgery doctors promise maturing women with returned nubile faces, plumped lips and smoother neck, but they sure can't give us the self-acceptance and self-love that Jean, in this book, helps us discover---new meaning for our post 50s years. This book opened my eyes and my heart to what my life can be like in my maturing years and helped me look forward to that time, envision it and be excited about it. Will any glossy-covered fashion magazine will offer this kind of information to their readers if it competes with their advertisers! The book is short-ish and easy to read, but its enough to comfort me and get me excited about who I am still growing to be. My catholic upbringing nor my matriarchal family-community background in the Philippines verbalized or gave me words for the mature woman's archetype of Crone, much less the Maiden and Mother---I was mostly made familiar with the "madonna-whore" syndrome in our conservative society! To begin to discover the triple archetypes and explore the crone is a filling-in of the gaps of ignorance-learning by a society that could limit me by withholding wise, nurturing and healing teachings---but now I found this book. I have also read her other book Goddesses in Everywoman, and will continue to seek more in Jean's other books and others'. Men, btw, can benefit from reading this book and others by Jean, for even they need self-nurturing and can further blossom too and in their older years. Amazing isn't it that we can still learn new things even as we get along in our decades.

9 of 9 people found the following review helpful.
Highly Concentrated
By Andrea L. Anastos
I have found wisdom and guidance in Jean Shinolda Bolen's books since I read "Crossing to Avalon" many years ago. This book is short and pithy. Very short and very pithy. It is, in fact, concentrated...like sun-dried tomato paste or pomegranate syrup. My own desire would have been for more depth and development, but its advantage as it stands is in an almost haiku quality. I read it, one chapter a night, for several nights and reading it that way makes it a form of meditation. I suspect it would be a delightful gift from one woman in the crone years to a younger one just entering that stage of existence. If you are looking for honesty, humor and challenge, this is your book. However, if this is the first Bolen book you read, don't stop here! Pick up one of her others: "Goddesses for Older Women," "Crossing to Avalon," "Goddesses for Everywoman," and delve even deeper into her ideas.

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• Sales Rank: #94306 in Books
• Published on: 2009-08-31
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x .87" w x 8.76" l, 2.81 pounds
• Binding: Hardcover
• 320 pages

Amazon.com Review

Who are you?

Who needs to know?

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In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

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3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system.

4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head.

5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit.

6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics.

7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps.

8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape.

9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines.

10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key.

11. Focus. First and foremost, the process must stay focused on the customer and their experience.

12. Passion. Passion fuels excellence and inspires brand engagement.

Review
"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." (San Francisco Book Review, January 25, 2010)

"We will be reading the book together as a company, and you should stoop and buy one now." (matchstic.com, August 25, 2009)

From the Back Cover
Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.
The Marketer

Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.
Communication Arts

Most helpful customer reviews

1 of 1 people found the following review helpful.
Close to outstanding
By The Tao of Netflix
Although I have extensive experience in trademark and intellectual property law, I lack a formal education in branding and its language; I turned to this book to fill in the gaps and help me understand how to lead a branding and visual identity campaign.

As stated, this book is very close to outstanding, but not necessarily outstanding. At 4/5 stars, I clearly very highly recommend it. However, my criticism stems from the book's failure to clearly define its terms. I understand that branding is, largely by definition, a more artful business tool, but there is a whole branding lexicon that is not well explained in the book. As you work your way through the book, you'll encounter repeated uses of the word, so you come to build your own definition, but I would have found it useful if terms would have been clearly defined at the outset, rather than mush-ily and circularly defined.

Despite this limitation, the book does a wonderful job of demonstrating the numerous layers of brand identity, and the processes associated with leading a branding campaign, be it key messages, visual identity or name. Wonderfully laid out steps with good examples. Keep in mind, however, this is more of a survey book, not necessarily a textbook intended to be comprehensive in itself. So while it brilliantly lays out the processes, you'll need to use other resources to fill out any gaps you might have.

Additionally, perhaps as you'd expect from a leading branding book, this book is beautifully laid out and shows a great appreciation for information design. Its a visual feast for the eyes that you'll enjoy perusing.

1 of 1 people found the following review helpful.
A Good Reminder & Model For Brand Design
By Z. J. Walker
I really liked the way the book is laid out, not cluttered with lots of graphic examples and side notes. The downside of the book is that, although it provides some great examples, notes and guidelines, it doesn't go into very much detail on any given part of the brand design process, even leaving out key definitions to parts that aren't self explanatory. Despite the fact that it doesn't provide this detail, it is laid out in a way that will give you ideas or reminders as you go about designing your brand identity. If anything it's a nice book to look at.

4 of 4 people found the following review helpful.
Self Branding Tremendous help
By MNRA
First of all: this book has the greatest page layout i have ever seen! It's a pleasure to read. Every comment on the side of the page makes you have the A-ha moment. Every diagram summarizes just the strictly necessary without skipping on details. It's very visual, structured, yet so creative and textbook-ish like. The perfect balance between core fundamentals and illustrative examples. I could not stop reading it. Loving it more and more. Every time I read it there is something new.

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[D848.Ebook] Download PDF Mindgames: Phil Jackson's Long Strange Journey, by Roland Lazenby

Download PDF Mindgames: Phil Jackson's Long Strange Journey, by Roland Lazenby

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Phil Jackson led Michael Jordan and the Chicago Bulls to six NBA titles before joining the Los Angeles Lakers for the 1999-2000 season. Mindgames: Phil Jackson's Long Strange Journey provides an amazing inside look at one of the game's great practitioners and his intensely psychological approach to building championship teams.

Veteran basketball writer and author Roland Lazenby compellingly portrays a man with a unique determination to control the competitive environment he inhabits, revealing a clear picture of the Jackson mystique.

Features inside stories about Shaquille O'Neal, Kobe Bryant, Michael Jordan, Dennis Rodman, and others. This new paperback edition includes an updated afterword by the author.

• Sales Rank: #1664105 in Books
• Published on: 2000-11
• Original language: English
• Number of items: 1
• Dimensions: 1.45" h x 6.30" w x 9.31" l,
• Binding: Hardcover
• 256 pages

Amazon.com Review
Complex as he is colorful, Phil Jackson has led an improbable basketball life, marching to the tune of his own iconoclastic drummer and managing to win at every level along the way. He doesn't think like an average jock, nor does he approach his game like one: just ask Michael Jordan or Shaquille O'Neal, who've played better for him than for anyone else. Roland Lazenby couldn't have come up with a better title for his compelling exploration of what makes Jackson tick and how he evolved into one of the most successful and driven coaches in NBA history; for Jackson, the joy of his game is every bit as cerebral and psychological as it is physical. His aim, he says, is to help his players "strengthen the muscle of their minds."

Of course, Jackson--part shaman, part shrink, part mentor, part guide--has found some fascinating ways to strengthen his own, including LSD, meditation, Zen, Native American culture, William James's Varieties of Religious Experience, and the Grateful Dead. They are as much a part of Jackson's evolving core as pounding the offensive boards with the Knicks and warring with Bulls' management. If some of it seems contradictory, it is those very contradictions--more than the seven championship rings as a coach and two as a player--that make Jackson so interesting; they have helped him reshape and redefine the job. "Somehow," writes Lazenby, "Jackson has managed the very difficult feat of blending fun and discipline and spiritual exploration for his teams, sort of like combining a trip to the dentist with a carnival ride." No other coach has learned to walk that delicate balance so gracefully. But then, balance is Jackson's operating metaphor: keeping himself--and his teams--in balance while keeping opponents off theirs.

In Mindgames, Lazenby puts together a smart, solidly reported, and balanced portrait of a Zen master with a dark, driven side. He respects Jackson enough to not whitewash him. After all, innovators have a way of stepping on toes, and in basketball, the shoes, like the personalities, tend to be oversized. --Jeff Silverman

Review
"A must for any serious student of professional basketball." -- Gary Dretzka, senior writer, Chicago Tribune, Books Section, December 10th 2000

"a thorough account of his life and the 11 years he spent coaching in Chicago that should interest any serious Bulls fan." -- Mike McGraw, Chicago Daily Herald

From the Inside Flap
Mindgames is the story of Phil Jackson's remarkable rise to the top of the NBA coaching hierarchy. In it, author Roland Lazenby reveals the fascinating elements of Jackson's life and mental approach to coaching that have made followers of his players but also have made him--perhaps not surprisingly--unpredictable and sometimes unpopular to outsiders. It is also a detailed basketball story, with entertaining accounts from Jackson's years with the New York Knicks under the legendary Red Holzman to the remarkable six championships as coach of the Chicago Bulls and now a seventh title with the Los Angeles Lakers.

Born into a Pentecostal family that kept its distance from the secular world, the young Jackson developed deep appreciation for Native American culture and spiritual beliefs, beliefs that would later influence his unorthodox coaching methods. His transformation from naive child to streetwise flower child happened in a matter of months; his immersion in the counterculture of the 1960s and his injury-plagued NBA career would determine the person--and coach--he would become.

Regarded as a pariah from his playing days, Jackson toiled anonymously as coach of the Continental Basketball Association's Albany Patroons before the Bulls hired him as an assistant coach in 1987 at the unlikely age of forty-one. Assuming the head coaching duties after two seasons, he immediately separated himself from other NBA coaches by heaping pressure on opponents instead of his players. To lessen the anxiety of playing in the white-hot world of the NBA, he brought a thoughtful approach to performance--from meditation to mindfulness to yoga.

His success lies in his intensely psychological approach to building championship teams--maintaining authority without dictating to his players, building friendships with them without pandering to them, and earning their respect.

Jackson's approach is not for everyone. His battles with Bulls management spilled over into an ugly display in 1998 in the midst of their last championship run, and his relationships with a few NBA coaches have turned contentious. Yet even those who don't like him marvel at his mastery, at what he can do with a basketball team that no one else can.

In Mindgames, Lazenby compellingly portrays a man with a unique determination to control the competitive environment he inhabits. A clear picture of the Jackson mystique emerges: philosopher, teacher, manipulator, counselor, psychologist, shaman, champion, master of mind.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very Entertaining
By William R. Drake
I really enjoy NBA basketball and I have watched DVDs of a number of the Bull's and Michael Jordan's great games of the 90s, but my knowledge of the game and players is fairly basic and I am not a "fanatic" about the sport. From that perspective, Mindgames is a very readable and enjoyable book. It also has a lot of interesting information about Jackson, and Chicago and LA players, without being "overly detailed." The author based his book on an incredible number of interviews and he uses numerous quotes from important sources, which adds a lot to the story as it unfolds chronologically. The book is very thorough in covering Jackson's Chicago years and his first year at LA. It gives what seems to be a very honest and fair picture of Jackson that is very positive overall. The only thing I didn't like were the numerous stories of the conflicts Chicago VP Jerry Krause had with Jackson as well as with Michael Jordan and Scottie Pippen. These are scattered throughout 100 pages of the 400 page book. They are part of the chronological history but I tired of them after awhile. Were it not for that, I'd probably give the book five stars.

10 of 10 people found the following review helpful.
A great account of Jackson's life
By Constantine Ananiadis
Having always been intrigued by Phil Jackson as a coach and a person, I was thrilled to see that an account of his interesting career and life had been published. Being a coach myself, I had always wanted to find how this living legend's mind works and maybe try to apply some of his ideas/concepts to my coaching. That was the reason that I had devoured "Sacred Hoops" as soon as it came out back in 95-96.
I was also excited to see "the value" that the book offers: 400 pages..."Not bad" I thought, and I went ahead and ordered the book right away!
The content of the book did not disappoint me one bit. It is nicely structured (chronologically) and it gives quite an insight and quite a few details of Jackson's life. Usually a slow reader, I breezed through this nicely written piece of work by Lazenby. I especially enjoyed the quotes from interviews and informal discussions that either Jackson himself or people he was associated with had given in the past. I also really liked the fact that the book includes Jackson's first season in LA. I think this adds tremendous value to the book: it makes its publishing a lot more timely and therefore more appealing.
My only couple of concerns with this publication are the following: a) The book seems to repeat itself at times mentioning the same thing over and over maybe from a different perspective but the same information/idea none-the-less. I apologize for not having a good example of this handy, but I wasn't taking notes while I was reading... b) The book is a little too "superficial" for my taste. Jackson is such a complicated and unique person and I think this book makes little or no attempt to try and "decipher" him. I am not sure, however, that that was even the intent of the author to begin with. Maybe all Lazenby wanted to do was give an account of Jackson's life and not really try to judge/critique his coaching techniques or philosophies. Regardless, I felt that since the author seems to "know" Jackson so well, he should have tried to offer an opinion on some of the controversial decisions in his personal or professional life.
Overall, I'd say that anyone interested in Jackson should get this book. Lazenby gives you an objective account of Jackson's life (the good AND the bad; unlike many autobiographies...) and one will have a great time reading through the stories and looking at the pictures.
Should a basketball (or other) coach get the book though in order to maybe "gain some coaching knowledge"? I wouldn't think so...

0 of 0 people found the following review helpful.
I really enjoyed reading about Phil's background
By Piotr W.
Difficult to rate this book as it's very well written and interesting to read, but the title is misleading. There's so little about Phil Jackson's mindgames, that making it a title of a book is mischievous. However, I really enjoyed reading about Phil's background, his years as a player, coach in CBA, assistant and then head-coach in two great franchises. It's a long journey, but I recommend to read this book.

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